Every season tells a story. Aggregated across thousands of store visits, the 2025 data surfaced five patterns worth a brand leader's attention.
The availability gap is widening
Top-quartile stores held on-shelf availability above 95%, while the bottom quartile slipped under 80%. The gap is no longer about geography — it tracks execution discipline.
Price compliance pays
Where recommended pricing was respected, sell-through was measurably higher. Small deviations compounded into meaningful revenue leakage.
The throughline: brands that measure frequently and act fast pull away from those that don't.